BEAUTY ROUTINE: IN WHAT ORDER SHOULD YOU APPLY YOUR SKINCARE PRODUCTS?

STEP 2: SERUM

After your essence, the second step of your skincare routine involves the application of your serum. Serum is a skincare product with a high concentration of different active ingredients, each of which meets a particular skin need. For example, the hydrating AGE-PURIFY INTENSIVE serum is specifically formulated for oily to combination skin and corrects wrinkles and imperfections.

STEP 3: EYE CONTOUR CARE

After your serum, it’s time for your eye contour care! The eye contour is a very delicate and sensitive area in which the skin is thinner than the rest of the face. This area is especially vulnerable to harsh environmental factors, dryness and early signs of ageing. This is why the eye contour requires a specific care product, like the OPTIM-EYES 3-in-1 Intensive Eye Contour Cream, applied after the essence and serum. This care product hydrates the eye contour area and reveals fresher and more youthful-looking eyes.

For best results, it is important to apply your eye care to the eye socket bone, delicately smoothing from the inner corner of the eye outwards. Then, gently pat with the pad of the index finger, without forgetting the upper eyelid.

STEP 4: DAY CREAM

Finally, for the perfect ending to your beauty routine, follow with your day cream or moisturiser. This last step is extremely important, because daily hydration is essential for healthy skin, regardless of your skin type or skin concern. Furthermore, amongst other benefits, proper hydration helps slow the skin ageing process. Day cream adds the final touch to your routine to moisturise, firm and protect your skin all day long. As a complement to your day cream, it is highly recommended to apply a suncare product to protect the skin from UV rays.

STEP 5: NIGHT CREAM

In the evening, your beauty routine is just as important as in the morning. The last step to perfectly conclude your beauty routine before going to bed is to apply your night cream. At night, the skin regenerates itself. It recuperates from the aggressions of the day, such as sunlight, cold temperatures and pollution, to name a few. Unlike your day cream, which protects your skin and helps it defend itself from harsh environmental factors during the day, your night cream – concentrated with active ingredients – helps your skin to rehydrate, repair itself and become firmer.

For example, the TIME-FILLER NIGHT cream helps diminish wrinkles on your face, night after night, while correcting signs of fatigue.