Tips & Tutorials


Optim-eyes product spotlight

The secret to a successful beauty routine is to discover different products to satisfy every need. However, not everyone knows that to reap the most benefits from your skincare regimen, the choice of these products is just as important as their order of application. If you’ve always wondered what order your skincare routine should be, here’s our step-by-step guide.


The perfect beauty routine after cleansing starts with the application of an essence. You need to apply it first to make your skin more receptive to the other skincare products in your routine. Thanks to its composition, generally rich in anti-ageing, radiance-revealing or regenerating active ingredients, the essence gives your skin a more plumped appearance.

An essence hydrates your skin and delivers a plumping and regenerating effect. It also leaves the complexion more radiant. Use the essence morning and/or evening on clean skin before your serum or cream. To do so, dispense the product into the palm of your hand or onto a cotton pad, then apply to entire face until it is completely absorbed.


After your essence, the second step of your skincare routine involves the application of your serum. Serum is a skincare product with a high concentration of different active ingredients, each of which meets a particular skin need. For example, the hydrating AGE-PURIFY INTENSIVE serum is specifically formulated for oily to combination skin and corrects wrinkles and imperfections.


After your serum, it’s time for your eye contour care! The eye contour is a very delicate and sensitive area in which the skin is thinner than the rest of the face. This area is especially vulnerable to harsh environmental factors, dryness and early signs of ageing. This is why the eye contour requires a specific care product, like the OPTIM-EYES 3-in-1 Intensive Eye Contour Cream, applied after the essence and serum. This care product hydrates the eye contour area and reveals fresher and more youthful-looking eyes.

For best results, it is important to apply your eye care to the eye socket bone, delicately smoothing from the inner corner of the eye outwards. Then, gently pat with the pad of the index finger, without forgetting the upper eyelid.


Finally, for the perfect ending to your beauty routine, follow with your day cream or moisturiser. This last step is extremely important, because daily hydration is essential for healthy skin, regardless of your skin type or skin concern. Furthermore, amongst other benefits, proper hydration helps slow the skin ageing process. Day cream adds the final touch to your routine to moisturise, firm and protect your skin all day long. As a complement to your day cream, it is highly recommended to apply a suncare product to protect the skin from UV rays.


In the evening, your beauty routine is just as important as in the morning. The last step to perfectly conclude your beauty routine before going to bed is to apply your night cream. At night, the skin regenerates itself. It recuperates from the aggressions of the day, such as sunlight, cold temperatures and pollution, to name a few. Unlike your day cream, which protects your skin and helps it defend itself from harsh environmental factors during the day, your night cream – concentrated with active ingredients – helps your skin to rehydrate, repair itself and become firmer.

For example, the TIME-FILLER NIGHT cream helps diminish wrinkles on your face, night after night, while correcting signs of fatigue.

Cecilia Toro

Cecilia Toro

Writer and expert